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VOL. 3, ISSUE 1 (2018)
Concept of corporate social responsibility and various aspects of marketing
Authors
Payal Saini
Abstract
This paper explains the concept of Corporate Social Responsibility and the social, legal and ethical aspects of marketing. The concept of CSR is a company’s sense of responsibility forwards the community and the environment in which it operates. Social responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of the citizens. Marketing is the important function of any organization, is without marketing no other function of the organization can be completed efficiently. Due to the functioning of the business globally and having a tuff competition between the organizations it became crucial for the business to perform the function of marketing efficiently and effectively. As to sustain long term success an organization has to go beyond the delivering of products and now it is not sufficient to have an exchange relationship. The organization should have to work for the benefits of the consumers as well as the society. The social legal and ethical aspects of the marketing are very important function that has to be performed by the organization to sustain in this competitive era.
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Pages:396-398
How to cite this article:
Payal Saini "Concept of corporate social responsibility and various aspects of marketing". National Journal of Multidisciplinary Research and Development, Vol 3, Issue 1, 2018, Pages 396-398
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