Within the past decade two wheeler usage indicates a rapid growth in Indian market. Among the two wheeler population, Indian two wheeler brands representing a huge portion. In this research study researcher put effort to find out what are the factors effect on decisions of consumers on two wheelers. Main purpose of this study was to identify why people prefer two wheeler brands becoming more popular and which factors effect on the purchasing decision and open up the gateway to study on this area among this study. Researcher’s previous working experience at Automotive Industry was lead to conduct the study. Data were collected from 200 respondents using questionnaire. The findings also revealed several implications for marketers to better segmentation and targeting in the automobile industry especially on two wheeler sales. Further contribution of the demographic factors such as age, gender, distance travelled how far impacted on the purchasing decisions of the two wheelers and those are helpful to marketing managers to develop their strategies.