Kerala Tourism has got a mass attention from the rest of the world backed by its unique features starting from the tagline – Gods own country. DTPCs are one of the exclusivity of Kerala Tourism sector. This model of tourism promotion had attracted other states over time. DTPCs are engaged in promoting tourism development activities of a particular District. This study explores the performance of DTPC Malappuram as the district is historically backward one. Provided such a scenario, no development scheme can assure it will survive and progress. That’s how the study is relevant in this filed and explores through experience of Malappuram district of Kerala.