Punjab is known for it's beautiful farms, the cheerful festivals, the peaceful Gurudwaras their joyful bhangra and their appetizing Sarso Da Saag and Makke Di Roti. So, how did this ugly picture take place? Currently, nearly 75% of Punjab's youth is addicted to heroin, smack, cocaine and other drugs. Among these 75, 30% are HIV positive. According to Narcotics Control Bureau's reports, 50 percent of drug-related cases of the country are from Punjab alone. This paper presents the challenges for Punjab from different perspectives. This paper seeks to contextualise the problem of drug addiction in Punjab.