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VOL. 9, ISSUE 1 (2024)
Meaning and relevance of marketing environment: Analytical study
Authors
Sandeep Kumar
Abstract
Marketing activities are
influenced by several factors inside and outside a business firm. These factors
or forces influencing marketing decision making are collectively marketing
decision making are collectively called marketing environment. It comprises all
those factors which have an impact on market and marketing efforts of the
enterprise. According to Philip Kotler, Marketing environment refers to
“external factors and forces that affect the company’s ability to develop and
maintain successful transaction and relationships with its target customers.
For example, the relevant environment to a car tyre manufacture may be the car
manufacturing technology, the tax structure, imports and export regulation, the
distributors, dealers, competitors etc.
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Pages:3-4
How to cite this article:
Sandeep Kumar "Meaning and relevance of marketing environment: Analytical study". National Journal of Multidisciplinary Research and Development, Vol 9, Issue 1, 2024, Pages 3-4
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