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VOL. 11, ISSUE 3 (2026)
A study on the relationship between corporate social responsibility (CSR) initiatives and employee motivation in Indian companies
Authors
Srishti Dutta, Dr. Budhi Sagar Mishra
Abstract
Corporate Social Responsibility (CSR) has become an increasingly important aspect for companies in India. Companies are now expected to not only focus on their profits but also to contribute towards societal and environmental well-being. In recent years, there has been a growing interest in understanding the link between CSR initiatives and employee motivation among Indian companies. This study will explore the relationship between CSR initiatives and employee motivation, and how it impacts organizational success’s initiatives refer to the activities undertaken by organizations to address social, environmental, and economic issues while simultaneously meeting their business objectives. These initiatives can range from philanthropic efforts such as donations to charities, or more strategic partnerships with non-profit organizations that align with the company's values and goals. One of the main reasons companies undertakes CSR initiatives are to enhance their corporate image and reputation. However, research shows that these initiatives have a direct impact on employee motivation as well. When employees witness their organization actively participating in societal issues, they feel proud to be associated with such a company and are motivated to contribute towards its success. Furthermore, CSR initiatives also create a sense of purpose and meaning among employees. By engaging those in activities that benefit society at large, employees feel like they are part of something bigger than just their job. This sense of purpose not only increases job satisfaction but also leads to higher levels of commitment towards the organization.
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Pages:56-59
How to cite this article:
Srishti Dutta, Dr. Budhi Sagar Mishra "A study on the relationship between corporate social responsibility (CSR) initiatives and employee motivation in Indian companies". National Journal of Multidisciplinary Research and Development, Vol 11, Issue 3, 2026, Pages 56-59

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A study on the relationship between corporate social responsibility (CSR) initiatives and employee motivation in Indian companies | National Journal of Multidisciplinary Research and Development