Logo
National Journal of
Multidisciplinary
Research and Development

Search

ARCHIVES
VOL. 11, ISSUE 3 (2026)
AI-driven misinformation detection and strategic crisis communication during high-density mass gatherings: A comparative empirical analysis of the Maha Kumbh Mela (India) and Hajj pilgrimage (Saudi Arabia)
Authors
Shahnaaz Zabi, Mustafa Abdulraheem Saeed Alsabri
Abstract

Mass human gatherings—such as the Maha Kumbh Mela in Prayagraj, India, and the annual Hajj pilgrimage in Makkah, Kingdom of Saudi Arabia—represent unprecedented challenges in crowd safety, emergency logistics, and public administration. In the hyper-connected digital era, the primary operational bottleneck in managing such mega-events has transitioned from physical crowd dynamics to digital information contagion. Misinformation, unverified panic rumors, and malicious disinformation circulating via encrypted messaging channels (e.g., WhatsApp) and open microblogging platforms (e.g., X/Twitter) can trigger catastrophic stampedes, strain emergency healthcare services, and erode public trust in state authority.

This study proposes an integrated, multi-modal Artificial Intelligence (AI) framework combining cross-lingual Natural Language Processing (NLP), dynamic spatio-temporal sentiment tracking, and automated Retrieval-Augmented Generation (RAG) models for real-time crisis communication. Analyzing an empirical dataset of 4.82 million multi-lingual social media posts, public channel messages, and encrypted network telemetry across Hindi, Arabic, English, Urdu, Bengali, and regional dialects, this paper evaluates the velocity, viral mechanics, and psychological drivers of digital panic.

Our findings introduce the Panicked Rumor Echo Index (PREI) and establish that preemptive, AI-generated counter-narratives deployed within a critical 14-minute window reduce public panic propagation by 78.4%. Furthermore, fine-tuning cross-lingual models on localized crisis dialects achieves an F1 precision score of 0.942. This research provides state authorities, disaster management bodies, and policy makers with an operational, privacy-compliant, and culturally attuned blueprint for algorithmic crisis governance.
Download
Pages:98-104
How to cite this article:
Shahnaaz Zabi, Mustafa Abdulraheem Saeed Alsabri "AI-driven misinformation detection and strategic crisis communication during high-density mass gatherings: A comparative empirical analysis of the Maha Kumbh Mela (India) and Hajj pilgrimage (Saudi Arabia)". National Journal of Multidisciplinary Research and Development, Vol 11, Issue 3, 2026, Pages 98-104

Please enter the email address corresponding to this article submission.

AI-driven misinformation detection and strategic crisis communication during high-density mass gatherings: A comparative empirical analysis of the Maha Kumbh Mela (India) and Hajj pilgrimage (Saudi Arabia) | National Journal of Multidisciplinary Research and Development